01
Foreign manufacturer, country with a trade agreement
Wins when your volume sustains the lot, the NCM classification carries tariff preference and the lead time fits your planning.
- tariff preference
- greater predictability
- low risk premium
Purchasing intelligence
You do not choose your selling price. You choose your buying price.
The question
Most people ask how to import. The right question is where to buy.
We compare four origins on the same cost basis, and the answer is not always abroad. Sometimes the cheapest one is already here. The calculator places your four on this same ruler.
01
Foreign manufacturer
country with a trade agreement
02
Foreign manufacturer
country with no trade agreement
03
Manufacturer in Brazil
no border crossing
04
Brazilian importer
goods already cleared
a quoted price is not the cost
The problem
A quote lies in both directions.
Quoted price is not cost. Between FOB and cash out there is tax that comes back as credit, capital tied up in a minimum order and origin risk. That is what the ruler shows.
imports for the wrong reason
Those who look only at FOB price
They place the order celebrating a 30% gap, then discover the duties, the freight, the customs charges spread across the lot and the capital frozen in the minimum order. The quoted price was never the cost.
quits at the wrong moment
Those who look only at gross cash out
They add up everything leaving the bank account, take fright and give up. They forget that much of that tax comes back as credit under their tax regime. They stop buying better because of half a calculation.
Between those two extremes sits a calculation almost nobody performs: price net of tax credit, plus capital tied up in the lot, plus the risk premium of each origin. That is the number that decides, and it is the number the Purchasing Calculator returns.
The four origins
Four origins, one cost basis.
The answer changes by item, by volume and by moment. The same buyer can make money importing one part number and lose money importing the one next to it.
02
Foreign manufacturer, country with no trade agreement
Wins when the price gap is wide enough to pay full import duty and still leave something after the risk premium.
- full duty
- no preference
- limited practical recourse
03
Manufacturer in Brazil
Wins when the lot is small, the lead time is short or the item changes specification often.
- short lead time
- small lot
- no currency exposure
04
Brazilian importer holding cleared goods
Wins when your volume does not dilute the fixed cost of a shipment, but theirs already does.
- off the shelf
- no minimum order
- fixed cost already diluted
purchasing calculator
The tool
Purchasing Calculator.
Manifesto
The decision is not about price. It is about origin.
Import calculators exist. They all answer the same question: how much does it cost to bring it in. Ours answers a different one — where to buy. They are not the same question, and whoever confuses the two decides on factory price, the only number every origin shows and the only one that decides nothing.
The same part, at the same price, arrives at a different cost depending on your tax regime and on whether the country of origin has a trade agreement with Brazil. Under Lucro Real, import PIS and COFINS come back as credit; under Lucro Presumido they do not; under Simples nothing does. A trade agreement changes the import duty, which is the single largest lever in the calculation. And import ICMS is built on itself, over a base that already includes every other tax. None of this appears in a supplier’s quote.
The third factor is the least discussed and the most expensive: risk. Two origins at the same price do not cost the same, because the chance of a supply failing — and what practical recourse is left when it does — is not the same. That is why each origin enters our calculation with a multiplier on net cost. It is not pessimism: it is the market price of carrying that risk, and someone always pays it. The difference is whether it sat in the spreadsheet or turned up as a surprise the following quarter.
We wrote that engine because we are two things at once. A purchasing operation that has imported for years, and a technology house. The second is not marketing: no tool on the market crossed tax rules, trade agreements and origin risk, so we built our own. It decides our group’s purchases before it decides yours.
And it is out of respect for the calculation that it does not come out on this screen. A sourcing number depends on the NCM validated by a person, on the administrative treatment of the item, on quoted freight and on a qualified supplier — four things no form gathers on its own. Spitting out a figure without them would be easier, more impressive and less honest. What the calculator delivers here are the factors, read for your case. The calculation we close with you, with the numbers on the table.
Fill it in with your own numbers. Nothing is sent until you decide to leave your contact details.
A Calculadora de Compras é a peça de tecnologia dentro do nosso processo de consultoria de compras. Ela compara quatro origens na mesma base — custo líquido por unidade — e é ela que decide as compras do nosso grupo antes de decidir as de qualquer cliente.
Ela não roda nesta página, e isso é escolha. Um número de origem depende da NCM validada por gente, do tratamento administrativo do item, do frete cotado e do fornecedor qualificado. Quatro coisas que nenhum formulário levanta sozinho, e sem as quais o número engana mais do que ajuda.
Os dezessete indicadores que ela avalia
Tributário
O que o seu regime devolve como crédito, a sua condição de contribuinte e o ICMS montado por dentro.
Origem e acordo comercial
Se o país de origem tem acordo com o Brasil, e se a mercadoria de fato se qualifica na regra de origem.
Risco da origem
O multiplicador de cada origem, o recurso prático se o fornecedor falhar e a exposição cambial.
Capital e tempo
O lote mínimo contra o seu consumo, o prazo entre pagar e usar, e quanto custa faltar.
Regulatório
A NCM do item e as licenças e anuências que a classificação exige.
Logística
O modal, o AFRMM e a despesa aduaneira rateada no lote.
A alternativa nacional
O fabricante brasileiro e o importador nacional — as duas origens que quase ninguém cota antes de importar.
A tese
Duas origens com o mesmo preço não custam o mesmo.
O preço na nota é o que você paga se tudo der certo. O risco é o preço de tudo o que pode não dar — lote fora de especificação, atraso no embarque, fornecedor que some, câmbio que vira. Nada disso aparece em cotação, e tudo isso acontece. Por isso cada origem entra na conta com um multiplicador sobre o custo líquido.
- Fabricante no exterior, país sem acordo comercial com o Brasil×1.080
- Fabricante no exterior, país com acordo comercial com o Brasil×1.020
- Importador nacional, mercadoria já nacionalizada×1.005
- Fabricante no Brasil×1.005
Our services
Three phases, in this order.
The order matters. Phase 2 only begins if phase 1 points abroad.
01
Purchasing diagnosis
A survey of what you buy, in what volume, at what cost today, under which technical and tax classification. Origins compared on the same basis. It ends with an answer, and that answer may be do not import.
02
Supplier development
Only happens if importing makes sense. Sourcing, qualification and validation of the foreign supplier, negotiation, specification, samples and inspection.
03
Trading and execution
Currency, international freight, insurance, documentation, DUIMP filing, taxes, customs clearance and domestic logistics to your door. You receive goods, not a process.
Our services
What Ponte delivers at each phase.
Every phase has a defined deliverable. You hire one, see what you got, and only then decide on the next — none of them obliges the one that follows.
01
02
03
Platform
Real-time tracking.
Once the purchase starts, you see where it stands at any moment — step by step, with the cost statement open.
Demonstração — tela de exemplo, sem dados de cliente
Onde a sua compra está
etapa 9 de 12
- 01 · okDiagnóstico de origemquatro origens na mesma base
- 02 · okDesenvolvimento e validação do fornecedorbusca, qualificação, amostras
- 03 · okNegociação e pedidopreço, lote, prazo e especificação
- 04 · okFechamento de câmbiotaxa travada na data do contrato
- 05 · okProduçãoacompanhamento de linha
- 06 · okInspeção pré-embarqueconferência antes de pagar o saldo
- 07 · okEmbarquecoleta, consolidação e emissão do BL
- 08 · okTrânsito internacionalposição do navio e ETA
- 09 · agoraRegistro da DUIMPdeclaração e recolhimento
- 10Parametrização e desembaraçocanal e conferência aduaneira
- 11Liberação e transporte nacionalretirada e rodoviário
- 12Entrega no endereçomaterial na sua doca
Concluído em carvão, etapa atual na cor da marca, pendente em linha. A esteira rola na horizontal.
Pedido
- Referência
- PI-2026-0184
- Origem
- Exterior, com acordo
- Modal
- Marítimo
- Previsão de chegada
- 14/08/2026
canal verdedesembaraço sem conferência
Extrato de custos
| Mercadoria FOB | R$ 184.500,00 |
|---|---|
| Frete internacional | R$ 6.460,00 |
| Seguro | R$ 554,00 |
| Imposto de importação | R$ 19.151,00 |
| IPI | R$ 10.533,00 |
| PIS e COFINS importação | R$ 22.872,00 |
| AFRMM | R$ 517,00 |
| Despesas aduaneiras | R$ 9.500,00 |
| ICMS | R$ 55.961,00 |
| Em aberto | R$ 310.048 |
about us
About us
Ponte was not born from a business plan. It was born from a purchasing pain.
Ponte was not born from a business plan. It was born from a purchasing pain.
We are part of a Brazilian machinery and equipment group. For years we imported for our own consumption: parts, components and equipment that had to arrive on time, to specification and at a cost that closed the account at the far end. We were nobody’s supplier in this matter. We were the buyer.
Over time we developed two own brands abroad and began importing products we now resell under other group brands. Each of those brands exists because a purchase would not close the way things stood. The competence came from there — from shipments, not from a course.
The road here was expensive, and it is honest to say how. We hired consultants who delivered a report and handed the decision back to our desk. We changed customs brokers more than once before understanding that speed at clearance is not the same thing as competence in classification. We bought technology that promised tracking and delivered an outdated spreadsheet. We paid storage over a documentation mismatch that had been avoidable weeks earlier. We found out, late, that a minimum order is price in disguise and that tied-up capital charges interest.
About us
Mission
To bring the most transparency possible to a market that got used to deciding in the dark.
Vision
To be Brazilian industry’s first question before closing a recurring purchase, instead of the last resort after a shipment went wrong.
Values
Open the whole calculation.
Every assumption that moves the result appears on screen and can be changed. A number with no calculation behind it cannot be argued with — and what cannot be argued with should not decide a purchase.
Recommend against ourselves.
When the Brazilian manufacturer or the Brazilian importer wins, that is what the calculator says. Losing an import costs less than losing the trust of the person who bought.
Write risk as a number.
A country with no agreement, a new supplier, a lot covering four years of consumption: each enters the calculation with a written percentage and the criterion beside it. Risk treated as zero comes back later, on the invoice.
Have a person confirm what the machine suggests.
NCM, administrative treatment and licensing pass through a person before becoming a decision. The tool speeds up the calculation; it does not sign off on it.
Deliver goods, not a process.
Currency, freight, insurance, documentation, tax and clearance are our problem. What reaches the client is the merchandise at their address.
Use at home what we sell.
The same tool and the same people decide the group’s purchases. If it were not good enough for ours, it would not be for sale.
Why Ponte
A buyer’s competence, not a vendor’s.
Licence
RADAR licence in the unlimited tier
The group company that executes the operations works with no semiannual value ceiling. The size of your shipment does not run into a licensing limit.
Track record
Two own brands developed abroad
The group developed its own brands overseas and imports products it resells under other group brands. The competence came from running the business, not from selling a service.
Tool
The same calculator we use for our own purchases
The calculation you just ran is the calculation the group runs before deciding where to buy. It is not a demo version.
who it is for and who it is not for
The filter
Who this is for, and who it is not.
An explicit filter, so you do not waste time and neither do we.
A fit
- Manufacturers and distributors buying raw materials, components, packaging, machines or equipment
- Recurring volume, with a consumption forecast for the next twelve months
- Technical purchasing, with specification and tax classification defined
- Buyers who already buy and want to buy better, not those testing an idea
Not a fit
- One-off, low-value purchases
- A single item, with no recurrence and no volume
- Anyone looking for a customs broker for a deal already closed
- Anyone wanting a guaranteed price before a supplier exists
Blog
Latest articles.
04 de agosto de 2026 · 14 min
Os dezessete indicadores que decidem onde comprar
O que a Calculadora de Compras avalia, item a item — regime tributário, acordo comercial, multiplicador de risco, capital, regulatório, logística e as duas alternativas nacionais. E como cada um entra no lucro no fim do processo.
25 de julho de 2026 · 8 min
O que muda nas suas compras com o IBS e a CBS
Destaque obrigatório em documento fiscal, cClassTrib por item na importação e o efeito do recolhimento no desembaraço sobre o capital de giro.
22 de julho de 2026 · 9 min
Quando importar sai mais caro do que comprar no Brasil
O mesmo item, o mesmo fornecedor, o mesmo preço FOB. Muda só o volume, e a origem mais barata troca de lado. A conta aberta das quatro origens.
Questions
What people usually ask first.
The right question is where to buy
Start with the item that hurts most on your purchasing list.
Run the calculator with your own numbers, see the indicators for all four origins and bring your case to the conversation. If the answer is to keep buying from your current supplier, we will say that too.
Would you rather we start the conversation? Leave your details beside this, or write directly to contato@ponteinteligente.com.